IBM sponsors regional conferences on the evolving future of work technology. While the conferences are well attended, IBM wanted to improve their ability to maintain effective contact with attendees post-event. BestFit enabled IBM to distribute a scientifically-designed personality questionnaire with entertaining questions, concluding with delightful personality profiles.
43.6% of visitors participated in the survey.
The data collected enables IBM to conduct deep, smart segmentation of their attendee list for efficient follow-up communication.