About BestFit

BestFit uses behavioral science, neuroscience and patented algorithms to unearth your customers’ real preferences and predict their future behavior… then converts the data into actionable business opportunities for your company.

BestFit uncovers deeply rooted personality traits, decision drivers and thought-processing styles through an engaging, non-invasive lifestyle questionnaire. The resulting exhaustive customer profiles guide your communication with and offers to your customer, all custom-tailored to receive a positive response.
BestFit’s proprietary method of data collection and analysis is based on Nobel Prize-winning research of Daniel Kahneman on the integration of psychology into economic science.
Proprietary, patented information algorithms and sophisticated custom coding match client information to your company’s services and product portfolio, highlighting relevant information and actionable use cases. A highly flexible multi-channel architecture enables professional B2C and B2B applications.

Meet our Team

Dr. Moran Cerf
Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management at Northwestern University. Borrowing from his background in cybersecurity, his research uses methods that benefit from heavy computational skills and novel, patented research tools to understand the underlying mechanisms of our psychology, behavior changes, emotions and decision making. Dr. Cerf was named one of the 40 leading professors under 40. His TED talks and other public speaking engagements draw huge audiences and millions of views.
Eliano Lodesani
Executive Chairman
Eliano Lodesani is on the Board of Directors at Fideuram Intesa Sanpaolo Private Banking SpA and Associazione Bancaria Italiana, in addition to holding a professorship in behavioral science. Mr. Lodesani has served in the upper echelons of international banking management for decades, with most recently a successful term as Chief Operating Officer of Intesa Sanpaolo SpA, Italy’s largest bank.
Massimo Busetti
Corporate Strategist
Massimo Busetti has spent three decades transforming the business and management strategy of companies worldwide. As Senior Partner in the Boston Consulting Group, Mr. Busetti built the firm’s Italian financial services division into a powerhouse. He now serves as Senior Advisor to the Boston Consulting Group. He is involved in multiple charitable activities including a not-for-profit in the city of Venezia.
Tal Shlasky
Digital Development
Tal Shlasky is an independent fintech consultant focused on innovation at the crossroads of business and information technology. He has managed multiple programs at Bank HaPoalim, one of Israel’s primary banks, including the Business Technology Leadership program and the Direct Banking division. Mr. Shlasky also serves as a Senior Advisor to IsraCard, Israel’s largest credit card issuer and processor.
Graziano Luciano
Chief Technology Officer
Graziano Luciano is an information technology engineer who has spent over 20 years managing major IT projects at Intesa Sanpaolo SpA. Mr. Luciano was deeply involved in developing and maintaining new financial operations platforms to manage OTC, Forex and money market operations. As an applied data management specialist, Mr. Luciano has been instrumental in the development of critical decision support systems for the bank’s marketing divisions.